During the first months of your bubba's life she is thought of as an “external foetus.” With the ubbaBubba®, your little bundle is as close as she can get to being in the same environment as she was in utero - wrapped up tight where it's warm and dark and being quietly lulled to sleep by a familiar heartbeat and rhythm.

Research finds this close contact and environment helps new-borns (especially premature bubbas) to adapt to life outside the womb with much less crying and a deepened sense of security.

The ubbaBubba® is perfectly versatile, meaning that as your bubba grows and becomes more curious, she can be turned around to face the world. This is why we like to think of the ubbaBubba® as the perfect "Womb with a view"! This versatility means that you can 'wear' your bubba for as long as you are both comfortable.

A baby is born with a need to be loved - and never outgrows it.
by Frank A. Clark